Those who have created/ designed/ agonized over your own websites will know this is a big day for Think It Through and for me. I’ve just launched a new website. Welcome!
Commissioning a new website design is a big step, not only because it means finding the right person to do it (thank you Nicky of Laurel Creative) and spending some money (very reasonable indeed); it also means returning to that vital question, what is this website for?
Answering that has been a really useful exercise, coming as it did after reading Bernadette Jiwa’s thought-provoking book on difference marketing, which really got me thinking about exactly what ‘difference’ it is I want to make happen for those who trust me with their professional learning and development. And their precious time and money.
It made me see that I need to say very clearly exactly what it is that I’m offering (training courses, consultancy, coaching) and more importantly, how people’s working lives, businesses and mindsets will change and benefit from engaging with my professional offerings. I won’t repeat it all here, it’s on the website!
So my question to you is ‘If you were designing a new website, what exactly would it be for?’ And when you’re done, answer this: ‘what is the difference I’ll experience if I buy your product or service?’ Over to you.